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“[M]issionaries do not serve as the primary instruments of recruitment to the Mormon faith. Instead, recruitment is accomplished primarily by the rank and file of the church as they construct intimate interpersonal ties with non-Mormons and thus link them into a Mormon social network.”

Rodney Stark and William Sims Bainbridge, “Networks of Faith: Interpersonal Bonds and Recruitment to Cults and Sects” American Journal of Sociology – Vol. 85, No. 6 (Chicago, IL: The University of Chicago Press, May 1980), 1386-1387.